Mumbai, June 15: This is one promo that released after the producers’ strike was called off and has managed to make an instant impact. It has just been a week since the unveiling of LOVE AAJ KAL 100 seconds promo and in record time, the response has been fantabulous, to say the least.
No wonder, Imtiaz Ali and Co. have a big time winner in their hands. In the times when the first look of the film easily constitutes for at least 50% of the film’s entire promotion, LOVE AAJ KAL scores 10 out of 10 when it comes to creating the initial buzz. The film pretty much conveys what it promised to deliver at the very onset of the film being announced. Moreover, one can trust Saif Ali Khan and Deepika Padukone to have followed Imtiaz’s vision to the T.
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The film maker has done miracles with Abhay Deol [SOCHA NA THA], Shahid Kapur and Kareena Kapoor [JAB WE MET] in the past and the same magic is pretty much on the cards if promo of LOVE AAJ KAL is any indication. The dialogues, the lingo, the music, the visuals, the locations, the mannerisms, the pauses, the beats, the narrative – everything about those 100 seconds fits in pretty much into the scheme of things of expectations from LOVE AAJ KAL; something that works most for the film.
A trade insider agrees, ”LOVE AAJ KAL promo has created a stir. Period. The promo has ensured a huge opening for the film and one can already see Imtiaz, Saif and Deepika smiling. Pritam’s music is carrying great reports too and the buzz is only going to increase exponentially in weeks to come. Simply put – The film is red hot for its 31st July release!”
—-Agencies