Bangalore, August 30: In a lucrative offer for jeans lovers in India, the US jeans product Levi Strauss has started selling jeans or denim on credit.
Levi Strauss has offered the shoppers to own a jeans or denim on credit. One can buy a 30 –dollar pair in three dollars.
Even as the idea of selling any product deferred payment has its roots to washing machines or car, Levi Strauss has opted on the concept to cash in on the interest of jeans lovers in India.
The offer of jeans on installment has been offered by Levi Strauss in association with ICICI bank in the IT hub Bangalore.
The group, which claims to have created the first blue jeans in 1873, has teamed up with India?s largest private bank, ICICI Bank, to launch the initiative in the IT hotspot of Bangalore.
The group also claims to have created the first blue jeans in 1873.
—Agencies