Chandigarh, June 19: Calorie conscious consumers are rapidly shifting to ‘lassi’, a drink popular in rural areas, making it one of the biggest money spinner for Punjab’s Milk Cooperative– Milkfed.
The sale of lassi has registered a 49 per cent growth this year clocking Rs 7.42 crore, an official spokesman said here today.
He said that Milkfed had been changing its product profile keeping in view the fast changing preferences of consumers especially young consumers who are showing great interest towards low calorie drinks including Verka’s Lassi.
Another novel product Kheer, a Punjabi sweet dish, has captured the imagination of people, due to its traditional flavour and this product has recorded 97 per cent growth last year registering a sale of Rs 1.16 Crore.
Moreover, the ice cream has given a resounding push to the state cooperative with a total sales of Rs 14.72 crore during the year.
—Agencies