Mumbai, July 7: The latest buzz from the B-Town’s grapevine is that Katrina Kaif is all set to snatch yet another endorsement deal from Aishwarya, the first being the Nakshatra diamond jewellery deal.
Reportedly, a soap company that the Bachchan’s daughter-in-law was endorsing for a long time is considering Katrina Kaif for their upcoming campaign.
If that was not all, Katrina is also being considered by a hair product company and a watch brand that Aishwarya was endorsing till recently.
But Katrina denies all this and says, “It’s not true.”
It is being felt by brand analysts that Aishwarya Rai Bachchan is loosing her appeal over the younger girls in Tinsel town lately.
Even L’Oreal that was Aishwarya’s brand till recent, signed Sonam Kapoor as the younger face for their brand earlier this year.
Rumors doing the rounds are that Ash’s growing age and marital status are the main reasons for her replacement from the brands.
Hence, the former Miss World is clearly losing her brand appeal.
These recent turnouts in events have led to an increased animosity between Aishwarya and Katrina.
Aishwarya is surely facing tough rivalry from her younger colleagues in B-Town but what is left to be seen is that whether this trend follows in showbiz also or it is just Katrina’s increasing popularity that has made her favorite among the ad makers.
—Agencies