New Delhi: Designer Anita Dongre, who featured in Googles official list of top searches of the year 2016, says though her brand always had global presence, Duchess of Cambridge Kate Middleton’s decision to wear her creation generated a lot of buzz around the world.
Kate Middleton wore an Anita Dongre ensemble for one of her outings in India back in April.
“We’ve always had a global presence via e-commerce. But of course, Kate Middleton wearing an Anita Dongre dress got us a lot of global headlines. She is an iconic personality whose style is talked about and admired by women all over the world,” Dongre told IANS in an email interview from Mumbai.
The designer, who is not only a celebrated name in the Indian fashion industry but also a successful entrepreneur courtesy her brand AND Design India Pvt Ltd, sums up 2016 on the work front as wonderful.
“It’s been a wonderful year. All of us at the House Of Anita Dongre work hard and put in our best. It’s lovely when the year ends with such great news,” she added.
For the year to come, Dongre says she will continue to walk down the same path.
“I’m working like I do. With five brands from the House of Anita Dongre, there is always a lot to do. News… well, it just happens. And we’re glad that, for us, it has always been good news. We’re already geared up to start the new year with some great news that I can’t wait to share,” she said.
Dongre, who is known as much for her pret lines as for her couture creations — which are a blend of traditional and contemporary, is currently busy with the campaign shoot of the Summer’17 collection. She says the line is shaping up “beautifully”.
So what are the trends that will rule in 2017?
“I think organic and sustainable clothing is the need of the hour and as a designer who strongly believes in this, reviving our handcrafted tradition is now getting larger and more focused and a movement,” she said.