JLL India forays into e-commerce to market flats

NEW DELHI: Realty consultant JLL India today announced it will foray into e-commerce to market housing properties online.

JLL India has already firmed up arrangements with the leading realty developers for this purpose, the consultant said in a statement.

“With this initiative, we will offer buyers credible projects at the right price, with the best deal in the market,” said Ashwinder Raj Singh, CEO – Residential Services, JLL India.

The initiative, involving the launch of a dedicated e-commerce platform, would dedicate a team of on ground expert consultants to close transactions on leads generated online to benefit developers, end users and investors.

“In line with JLL’s strong emphasis on ethics and accountability, the process will also involve conducting due diligence of the projects before listing the properties on the ecommerce platform,” it added.

For fully-vetted projects, JLL would work closely with the developers to offer the best possible deals to property buyers.

With technology as a key enabler, this initiative will be backed by robust online marketing, dedicated in-house call centre, and customised CRM, mobile application helping execute an automated sales process and an experienced and efficient team.

“Unlike the many aggregators operating in the online real estate market space, we bring to the table an offline follow-up and transaction process to successfully service inquiries generated by digital marketing,” he said.