New Delhi, March 24: Indian Premier League would generate a revenue of USD one billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers, its Commissioner Lalit Modi said today.
“The tournament is still on and we have not reached the final number… Yes, it will be more than a billion dollar (about Rs 4,700 crore) this season … last season we did USD 450 million.
“Thereafter, we would double every year,” Modi told PTI and asserted that as long as the fans keep coming to IPL, the league’s brand value would increase and hence the revenue.
Revenue for Sony, the official broadcaster, alone would be about Rs 700 crore to Rs 800 crore, he said brushing aside the criticism that the advertising rates for the IPL’s third season were very high.
–Agencies