Instagram quietly overhauls IGTV interface to take on TikTok, Snapchat

California: The battle of the best between Instagram, TikTok, and Snapchat continues to intensify. In its latest effort at keeping user interest alive, Facebook-owned Instagram has quietly redesigned IGTV’s interface inside of the main app.

The new design is more immersive and allows users to see the breadth of videos in IGTV instead of showing the horizontal scrolling interface that previously existed, TechCrunch reported.

The redesigned IGTV now shows one central feed of algorithmically suggested videos based on user behavior, instead of showing dedicated tabs, similar to how TikTok and Snapchat show content in their feed.