i-mint scales up operations pan-India, unveils new identity

Mumbai, September 01: i-mint, a consumer rewards program, today said it has scaled-up its operations across the country covering almost 80 per cent of urban India in more than 30 cities.

It also unveiled its new brand identity indicating a progression to become the largest rewards program with a base of over 9-million members and a partner network crossing 3,000.

The network of partners has rapidly increased to include brands across categories such as entertainment, groceries, travel, fashion, apparels and home appliances among others, the company said in a press release.

On an average there are 15 partners joining the i-mint network on a daily basis across Mumbai, Delhi, Hyderabad and Bangalore, it said.

“We have been continuously scaling the i-mint program to provide a rewarding shopping experience to our customers. We are offering several novel services to our members such as an opportunity to redeem their points instantly at select partners,” i-mint CEO and Managing Director, Vijay Bobba said.

—Agencies