Hungama teams up with Gionee Colors Gima awards for second time

Mumbai: Hungama, India’s first and largest digital entertainment destination has partnered with The 6th Gionee Colors Gima Awards co powered by Hungama & Renault Global Indian Music Academy (GiMA) Awards once again, marking their second consecutive association.

The awards, aimed at recognizing emerging musical talent across genres, has partnered with Hungama to promote artists across the digital medium. Hungama will also exclusively simulcast the awards function on its video app Hungama Play, on June 5 while being telecast on Colors.

This year, Hungama’s founder and CEO, Neeraj Roy along with Amitabh Bachchan also paid tribute to Late Shri Aadesh Shrivastava, the talented musician who lost his battle with cancer in 2015, and recognized his contribution towards Indian music.

Hungama has also partnered with GiMA Awards for new and exciting property created around music called the GiMA Fan Park, a unique and first of its kind event held simultaneously with the GiMA Awards.

Speaking on the association, Siddhartha Roy, CEO, said they are glad to have teamed up with Global Indian Music Academy (GiMA) Awards once again. Both, Hungama and GiMA firmly believe that music transcends borders, genres and languages.

He added with our second consecutive association, we have raised the bar further by acquiring exclusive content form the GiMA Fan Park, which is a first of its kind property that runs alongside the actual awards function.

Sabbas Joseph, Director, Wizcraft International said the 6th Gionee Colors GiMA Awards has established itself as a prestigious ceremony that celebrates great music as well as honors some of the most talented faces in the industry.

Joseph further said the simulcast is a great way to reach out to a gamut of audiences that can gain from GiMA through one of the most recognized digital medium, Hungama Play. It is a unique way to draw in more digitally savvy viewers and hope the association continues every year. (ANI)