HP Inc. showcases its latest digital printing innovations

Mumbai: HP Inc. India showcased its latest digital end-to-end portfolio of commercial digital printing innovations for brand owners across pharma, food and beverage, retail and health verticals on Saturday.

HP also showcased various applications including labels and packaging, general commercial printing, textile prints, point of purchase, corrugated prints and signages among others.

“Digital printing can open entirely new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall,” Puneet Chadha, Director of Market Development, Graphics Solutions Business- Asia, Pacific and Japan, HP Inc, said in a statement.

He said the company would continue to enable their print service providers with newer innovations in digital printing technology, helping them generate fresh revenue streams.