Honda sells over 15,000 Grazia in 21 days of launch

Mumbai: Honda Motorcycle & Scooter India, the second largest two-wheeler maker, today said it has sold more than 15,000 units of its latest scooter Grazia in just 21 days of the launch.

The advanced urban scooter was launched nationally in the first week of November at a price of Rs 57,897, which is marginally higher than the existing Activa, which has been the largest selling two-wheeler in the country since May 2015.

Scooters contribute almost 65 per cent of the volumes for Honda, which has set a 20 per cent volume growth this fiscal. In the first seven months of the fiscal, the company sold over 14 per cent more units.

Elaborating on the response, Yadvinder Singh Guleria, senior vice-president for sales & marketing, said, “the feature-loaded Grazia has taken the style and performance loving customers by a storm.

“We are overwhelmed by the initial response and are confident that with its expanded scooter portfolio, Grazia will take our leadership to the next level.”

The 125-cc Grazia is the first scooter to come with full LED headlamp and a 3-step eco speed indicator that gets better fuel efficiency.

The new scooter also sports other advanced features like a 4-in-1 lock with seat opener switch, all-digital instrumentation and a utility front pocket with optional smartphone charging among others.