Honda Motorcycle & Scooter India has set an ambitious target to sell 45 lakh units in the country this fiscal as it gears up to introduce two new motorcycles, and hopes to cash in on the recently launched scooter – Activa 125.
It is also planning to open 1,000 more outlets taking the total to 3,800 by the end of the 2014-15 fiscal.
“HMSI has set the challenging target of 45 lakh unit sales in FY 2014-15. I am confident that propelled by three new launches including the Activa 125 and aggressive network expansion, Honda will meet expectations of its valued customers in India,” HMSI President & CEO Keita Muramatsu said in a statement.
HMSI had sold 37.20 lakh units in 2013-14 fiscal. The company said it will launch two new motorcycles in the second quarter of the current fiscal.
“While the first motorcycle shall be latest addition to Dream series as Honda’s most affordable motorcycle in India, the second will be a stylish and sporty 160 cc high displacement motorcycle for youngsters,” it added.
HMSI Vice President-Sales & Marketing YS Guleria said reaching closer to customer is a priority for the company.
“Honda will add 1,000 new touch-points to its network. This translates to adding a phenomenal three outlets each day and is significant as with this expansion, Honda will double its network in just two years from 1,950 outlets in FY 2012-13 to 3,800 outlets by end of FY 2014-15,” he added.
HMSI announced its business plans for the current fiscal at its 13th Annual Business meet at Tokyo.
Honda Motor Company President, CEO and Representative Director, Takanobu Ito said: “Together, we will unleash a new Era of Honda progression & customer satisfaction in India.PTI