Mumbai : India’s no. 1 hair oil, Bajaj Almond Drops Hair Oil has entered the Guinness World Records by accomplishing the spectacular feat of creating the record for the “World’s Longest Head Massage Chain.”
Bajaj Almond drops undertook this initiative to promote the importance of regular hair oiling and communicate the message of ‘Well oiled hair is well nourished hair’ to women across India.
To achieve this, Bajaj Almond drops took to the press, radio, and digital platforms and engaged with millions of Indian women. The brand garnered a positive response and over 500 women participated in the record attempt on October 26, at Growel’s Mall, Kandivali, Mumbai and created the record for the “World’s Longest Head Massage Chain.”
“We are ecstatic about our brand entering the Guinness World Records. We at Bajaj Corp. believe in promoting a healthy lifestyle and helping our consumers feel good, look good, and get more out of life. While oiling has traditionally been a part of Indian hair care regimen, it is today considered as a messy and time-consuming activity by many women. Our objective is to promote the habit of hair oiling by providing the Indian women with a light hair oil which is not only non-sticky but also gives her much stronger hair,” said President Bajaj Corp Ltd., Sandeep Verma.
“I am really proud to be associated with India’s no.1 Hair oil – Bajaj Almond Drops which is now also the Guinness World Records record holder for the ‘World’s Longest Head Massage Chain’. My hair is a key aspect of my personality and I believe that well-oiled hair is well-nourished hair. And hence to get nourishment for my hair and make them strong, I rely upon Bajaj Almond drops. It has almond oil and Vitamin E and its light and non-sticky texture suits me perfectly,” said Brand Ambassador of Bajaj Almond Drops, Parineeti Chopra.
Bajaj Almond Drops hair oil is light, and has almond oil and 300 percent extra vitamin E, to nourish hair and make them stronger. (ANI)