Google X’s moonshots captain, Astro Teller, has gone on record to say that he believed that Google Glass failed because the firm “allowed and sometimes even encouraged too much attention for the program.”
According to Teller, the problem was that people thought Google Glass, a Google X Project, was the tech giant’s final product when it was just a “prototype” that was being tested, reported AdWeek.
Terming the debacle a “failure,” Teller remarked at SXSW that the company could have done a better job at communicating the idea and preventing the conversation from getting “as loud as it got.”
He also noted that negative publicity suffered by the device in recent years also contributed to its failure.
Google shut down the program in January after a series of articles referenced people who wore the devices as “glassholes.” (ANI)