Washington, June 09: Google lashed out at Apple on Wednesday over new rules which it said would effectively prevent the internet search and advertising giant from placing ads inside iPhone applications.
Omar Hamoui, founder of AdMob, a mobile advertising start-up which Google bought in 2009, said Apple’s new terms of service for application developers would bar the use of AdMob or Google advertising solutions on the hot-selling smart phones.
Google dominates web advertising but has been jockeying for position with Apple in the nascent mobile advertising space, which is expected to see strong growth over the next few years.
Apple’s iPhone is the leading platform for the mini-programs known as applications and Apple chief executive Steve Jobs said on Monday that more than 225 000 applications, or “apps”, are available in Apple’s App Store.
Apple has also developed its own advertising platform, iAd, which allows software developers or ad agencies to embed ads directly into applications being offered for the iPhone, the iPod Touch and now the iPad, Apple’s new touch screen tablet computer.
–Agencies