Google has reportedly launched its digital ‘Wallet app’ for Apple’s iPhone platform.
Google’s ‘Wallet app’ represents a challenge to the ‘Passbook program’ that Apple has built into the iPhone’s OS and both the apps allow users to store loyalty cards from some merchants and scan coupons offering discounts.
The ‘ Wallet app’ also allows users to send money and make purchases on some mobile websites by storing a debit or credit card account on the app, while the payment information can also be store in Passbook, News24 reports.
The report said that the reason why Google wants to connect with Apple customers is that the higher-priced iPhones tend to attract more affluent consumers who are more likely to spend money through their devices.
By getting people to use its services on as many devices as possible, Google hopes to make more money by selling more digital advertising , the report added. (ANI)