Gold prices rose by Rs 100 to Rs 26,550 per 10 grams at the bullion market today on increased buying by jewellers and retailers amid a firm global trend.
Silver also moved up by Rs 200 to Rs 37,800 per kg on increased offtake by industrial units and coin makers.
Bullion merchants said increased buying by jewellers to meet rising demand amid a firm global trend mainly boosted the sentiment here.