GoDaddy survey gives insight into small business growth

Gurugram: Technology provider dedicated to small businesses GoDaddy in its ‘Global Web Developer’s Survey’ has highlighted key differences between more mature and nascent markets, such as the United States and India.

A global study of web developers and designers, which is a leading indicator of small business growth, the research cites examples about developers and designers, who are more likely to work for a small firm and concentrate their work on fewer clients who provide larger retainers.

However, in India web developers primarily work in formal office environments.

As the industry continues to mature, the survey finds a strong desire for continued learning and support for certification programs.

Overall, 83 percent of developers and designers support a certification program that focuses on improving the skills and expertise of web professionals.

The survey provides insight into an industry that is integral to small business growth and the overall health of a digital economy.

For example, two in five respondents said they now tailor web pages specifically for mobile devices, with the majority reporting they spend most of their time on mobile.

It also lists primary drivers of small business websites globally. These include selling new services to existing clients, providing support to existing clients, and finding new clients and reselling products and services.

The ‘GoDaddy Web Developer Survey’ was conducted in India, the United States, Germany, United Kingdom, Brazil and Mexico by the research firm Evans Data.

It also highlighted that developers in India are more likely to identify technical skills as important for business, further highlighting the ‘Do-It-For-Me’ nature of India market.

Supported by the explosive growth of the mobile marketplace, over 50 percent of the work done by survey respondents is driven through mobile platforms. The pervasiveness of smart devices and increasing affordability, has further encouraged millions of small businesses to leverage mobile to enhance their business.

Over two-thirds of web pages designed by web developers for small businesses in India are more likely to be tailored and targeted for mobile.

The research project surveyed 1,500 web professionals globally.