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Giftxoxo acqui-hires BookMyInterest to enhance its current offering

Giftxoxo acqui-hires BookMyInterest to enhance its current offering

New Delhi : Giftxoxo, one of India’s premier experiential rewards and recognition company has announced the expansion plans of team through acqui-hiring BookMyInterest, a marketplace for hobbies and leisure activities.

With this move, Giftxoxo aims to leverage the customer base of BookMyInterest as well as its partner network to enhance its current offering. The combined entity will also be better poised to further drive the demand in the curated activities and experiences space in India.

Since the launch of its Beta Web version in February this year, BookMyInterest has emerged as one of the leading search facilitators of verified and rated service providers catering to various interests and hobbies. It has a vast database of activities and experiences, from cooking classes to fitness programmes, hikes and expeditions to dance classes.

Manoj Aggarwal, Co-Founder of Giftxoxo, said: “Curated experiences and activities make up a large market in India. On meeting Naveen and his team, we realised that they share the same passion as us, to make this sector more vibrant and enhance consumer choice. We are certain that the two brands are a perfect synergistic match and that together we can strengthen our position in the market and serve our customers better.”

Naveen M, the multifaceted IIM alumnus, an ex- Everest expeditioner and one of the co-founders of BookMyInterest said: “We are in sync with the promoters of Giftxoxo and their approach towards understanding this market segment. Riding on their strong domain knowledge, we look forward to helping our customers choose the best activities and experiences. We believe that jointly we can improve the quality of offerings, the ability to grow and bring better efficiency to this unorganised market in India.”

The coming together of these two popular entities in the experiences and curated activities sphere spells good news for consumers. Besides the rich bouquet of offerings from Giftxoxo, they can now also look forward to the enhanced database of service providers and instructors across a variety of activities that have been empanelled with BookMyInterest.

Giftxoxo was founded in 2012 by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and Kushal Agrawal and has around 140 employees. The company’s efforts have been directed towards providing unique, exclusive and personalised experiences to their customers. The company is one of the leaders in the field of appreciation management, rewards and recognition, incentives and employee engagement through fabulous experiences from various categories including gourmet, adventure, tours and getaways, health and wellness, arts and learning and philanthropy.

These experiences and activities can also be booked from the location based mobile app Frogo or gifted via the website The company has been successfully expanding its offerings and business for over four years and is headquartered in Bangalore with regional offices in New Delhi and Mumbai. (ANI)