Job Description:
The incumbent would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.
Key Responsibilities :
– Devise online strategy for meeting goals as specified by client (higher traffic/ customer acquisition/revenue generation/ etc)
– Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)
– Stay up to date with new tools in the industry in all domains (advertising/SEO/ email marketing/ etc) &train the internal team to adopt the latest best practices
– Engage with clients in coordination with the Account Management team to explain the technical aspects
– Implement a data driven & analytical approach for delivering business goals for clients
– Set up processes for reducing errors in the execution of ad campaigns & other processes
– Build a culture of innovation and learning in the team
Salary: Not Disclosed by Recruiter
Industry:IT-Software / Software Services
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Senior Management
Role:Head/VP/GM/ Mgr-Online/Digital Marketing
Keyskills:
SEO Email Marketing SEM Digital Marketing Online Advertising Search Engine Optimization Facebook Account Management Customer Acquisition Senior Management
Desired Candidate Profile:
Education-
UG: B.Tech/B.E. – Any Specialization
PG:Any Postgraduate – Any Specialization
Doctorate:Doctorate Not Required
– Exceptional leadership & project management skills
– Excellent Communication Skills
– Analytical approach to Problem Solving
– Knowledge about Google SEM, Facebook Advertising, SEO, Email Marketing, Display Advertising, etc
– A constant drive towards learning new techniques & tools
Educational Qualifications : B Tech from a Tier 1 College Preferred (IITs/ BITS/ etc)
Work Experience : 2 to 5 years of relevant work experience
Company Profile:
GenY Medium
Leading client of GenY Medium
Recruiter Name:HR