‘Gather round’ says apple, as it is set to announce next iPhone on September 12

Apple sent out media invites for it’s for its upcoming product launch that will be held on September 12 at 10:00 a.m. at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The media invites give a first look at the theme of the event and feature the tagline “Gather Round,” likely referencing the main ring-shaped building at Apple Park. The circle kind of looks like a lens, which some took to be some sort of hint about the company’s augmented reality efforts.

While many took the colour to be an allusion to the upcoming rose gold version of the iPhone XS, it’s also fairly described as copper, depending on how you look at it.

Apple is expected to be introducing three iPhones this year: a second-generation 5.8-inch OLED device, a larger-screened 6.5-inch OLED device, and a lower-cost 6.1-inch smartphone with an LCD display.

All the iPhones are expected to feature edge-to-edge displays, A12 processors, faster LTE, and Face ID integration, with Apple dodging away from the Home button for its entire 2018 iPhone lineup.

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