Mumbai: Future Group is partnering e-marketplace operators to extend the reach of its retail store brands. The retailer has entered into a strategic partnership with mobile payment and commerce player Paytm to have Big Bazaar as anchor store on the e-marketplace.
Future’s tie-up with Paytm will make Big Bazaar the anchor store on the Paytm marketplace, allowing Paytm users to make online purchases at Big Bazaar. On the group’s association with Amazon for fashion brands /products, Kishore Biyani said, “The association with Amazon was exclusively for clothing brands and for a period of one year. The tenure has already got over some time ago. As a core anchor customer, the Group will offer every merchandise in categories like food, fashion and home on Paytm’s e-marketplace platform. We are also working on how to make the unit economics work in a manner that’s beneficial to the customers, Paytm and the Future Group. It’s a win-win scenario because, Paytm’s cost of acquiring the customer is the lowest and we will manage distribution /cost of fulfilment to the lowest possible given our set up and huge investments in that area. We believe ultimately in this business, unit economics will play a crucial role for any player to survive in this business and this partnership delivers just that.”