Four personal care brands to watch out for in 2018

New Delhi: Female hygiene and intimate care is one of the fastest growing categories in the country.

According to Euromonitor, the size of the female hygiene market in the country in 2017 was USD 340 million, excluding sanitary napkins. The category is expected to grow to USD 600 million by 2020.

The female hygiene and intimate care category was broadly divided into sanitary napkins and vaginal washes, however products like PeeSafe, Sirona Pain patches are the disruptors in the space that has created the niche in their respective category.

Here are five brands that are trying to make an impact on the women hygiene space in India and should be watch out for in 2018:


Used as a toilet seat sanitizer spray, PeeSafe is a product by Redcliffe Hygiene Pvt Ltd. PeeSafe eradicates 99.9 percent germs and also deodorizes the toilet. A light weight bottle of PeeSafe is the perfect companion even while travelling as it is easy and hassle free to use and carry.

With PeeSafe, Indians and women in specific, are feeling more comfortable using public washrooms and washrooms that are used by multiple people, at home or at a workplace.

The brand has shipped consignments to countries like Nigeria, Singapore and Kenya and will be expanding its global footprints in 2018.

Oriflame Feminelle Intimate Wash

For many women across the globe, Oriflame’s products have been their first tryst with beauty and wellness. Oriflame Feminelle Intimate Wash is a special formulation of Sweet Almond Oil, natural lactic and Vitamins, the Feminelle Soothing Intimate Wash has been created by Oriflame keeping the hygiene of the feminine privates in mind.

The brand strengthens the natural defenses against irritations and infections with Oriflame soap free formulas containing natural lactic acid. Gentle wash with protecting Aloe Vera extract, natural lactic acid and vitamins to protect the delicate intimate area from dryness and discomfort. The product has a fresh feminine scent and is dermatologically, gynaecologically and allergen tested.

Sirona Pain Relief Patches

Made in India, Sirona Pain Relief Patch are 100 percent herbal patches and are a must for women during those monthly troublesome days. Sirona Pain Relief Patch works on the simple formula, it relaxes the muscle and provides discrete, continuous and non-messy relief from pain and muscle cramps. Sirona Pain Relief Patch is recommended in pain in the lower abdomen or lower back, and during cramps.


Organic Sanitary Napkins- An Indian startup launched by animal lover and yoga practitioner Nisha Bains, offers organically certified pads, panty liners and tampons made from GOTS-certified organic cotton, free from plastic, chlorine-based dyes, petroleum-derived products and pesticides.

The platform’s feminine hygiene line is 100 percent free from plastics, perfumes, chlorine based dyes, and other chemicals. The platform is known for its sanitary products which are 100 percent cotton based, biodegradable and are hypoallergenic, uses 100 percent GOTS certified organic cotton and is naturally absorbent. (ANI)