In order to create a platform for online jewellery shopping, e-commerce portal Flipkart has joined hands with P.C.Jewellers.
The focus will be on replicating online on Flipkart the comfort, convenience and brilliance associated with shopping at P.C. Jewellers’ luxury large format showroom, a statement issued by the companies said here Monday.
“We are focussed on our online jewellery brand ‘WearYourShine’ by P.C. Jeweller and going forward, we would also like to work with Flipkart towards creating a seamless offline-online integration wherein customers get a flexibility to buy online and exchange/ return offline across over 46 plus showrooms of P.C. Jewellers.
“We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business,” said P.C. Jewellers executive director and chief operating officer R.K. Sharma.
“We are confident that precious jewellery, as a category, has huge potential, if done right. The association of Flipkart and P.C. Jewellers, both names that are trusted widely by customers, is well positioned to take online jewellery shopping to the next level,” said Flipkart’s senior vice president, retail, Kalyan Krishnamurthy.
–IANS