Apple has reported its first-ever drop in iPhone sales since launching the smartphone in 2007 as the tech giant’s long streak of rising revenue ended. Apple on Tuesday said iPhone sales dropped year-over-year for the first time, slipping to 51.19 million in the recently ended quarter compared with 61.17 million in the same period a year ago.
Profits fell as well: Apple reported net income of USD 10.5 billion in the fiscal quarter to March 26 from USD 13.6 billion last year. With iPhones the main driver of sales for the company, revenue fell on a year-to-year basis for the first time since 2003: USD 50.6 billion from USD 58 billion a year earlier.
Apple shares dove more than eight percent to USD 95.72 in after-market trades that followed release of the earnings figures.Sales of iPhones, the heart of Apple’s mobile age money-making machine, were down 16 percent, according to the earnings report.While Apple is the world’s largest company by profit and market value, it has been shifting its focus in anticipation of the slowdown.
“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Apple chief executive Tim Cook.“We are very happy with the continued strong growth in revenue from services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”
Analysts said it was not surprising to see the drop given the saturation of the global smartphone market.“Following a rapid expansion into new markets over the years from 2007-2011, Apple was approaching saturation of the available distribution channels, and many of those already in the smartphone market who could afford to buy an iPhone had one or one of its high-end Android competitors,” said Jan Dawson at Jackdaw Research.
Dawson said Apple managed to boost sales in a slow-growing market with its large-screen models, but that it is unclear if it can regain momentum. Apple also announced that its board has authorised USD 35 billion more to be spent on buying back shares, along with money for the dividend to be increased to 57 cents per share.
Apple has been making inroads into wearable technology with its Apple Watch and moving into services such as music subscriptions, but remains largely dependent on the iPhone for profit and revenue.