New Delhi, May 27: Soccer fans in the country would get an opportunity to experience this year’s most anticipated event- FIFA World Cup – in a new paradigm as the premier international football tournmament would be available for the first time to the Dish TV consumers on High Definition (HD).
Besides the football World Cup, starting June 11 in South Africa, this enhanched picture and sound quality which offers the viewers a near-stadium experience with 1081i resolution would be provided to the Indian Dish TV consumers during the Commonwealth Games and the 2011 cricket World Cup in the sub-continent.
The consumers are already able to enjoy the ongoing French Open with the enriched qualities offered by the HD service.
Jawahar Goel, Managing Director, Dish TV believes that their association with ESPN STAR Sports to offer the soccer crazy fans in India to watch the FIFA world cup on HD would be a success and everyone would enjoy watching the event.
”We were planning to launch the HD service earlier. And we had our team work on it day and night. But the ministry held back the new channel’s operation so the launching got extended delayed,” Goel told mediapersons at Dish TV’s launch of Tru High Definition Service here today.
”With the association of ESPN STAR Sports, we would be able to deliver for the first time to our consumers sports on HD.” Hailing the association, RC Venkateish, Managing Director, ESPN Software India Pvt Ltd said, ”ESPN STAR Sports has always set benchmarks in the way top flight is produced and consumed in Asia by its fans. In line with that, the soccer fans in the country will be able to enjoy FIFA World Cup 2010 telecast in high definition on Dish TV.
”The HD telecast will immensely enrich the experience of soccer fans as they get ready for the most eagerly anticipated sporting event this year. The ESPN Star Sports bouquet has been on the Dish TV platform ever since its launch in 2004. The growth over these years has been very impressive and we believe that this partnership will only go from strength to strength in future,” he added.
The channels which Dish Tru HD offers include Zee TV HD, Zee Cinema HD, Discovery World HD, National Geographic HD and FIFA World Cup broadcasted by ESPN on HD.
—-Agencies