Mumbai, October 09: As Provogue races ahead in its tenth year, the clothing brand now delivers the ultimate punch of dynamism and energy. The pioneering fashion brand Provogue, which was launched by Fardeen Khan and then endorsed by Saif Ali Khan, has announced the signing of Bollywood superstar and youth icon Hrithik Roshan as its new Brand Ambassador at a press conference held recently in Mumbai.
Hrithik Roshan is a leading youth brand and his quintessential blend of spirit and style makes for an ideal connect with the brand, which stands for the best in ‘Style and Fashion’. Provogue has shot a scintillating advertising campaign with Hrithik that unveils the new look of the Brand. With Hrithik as the new face, the brand is reinforcing its strong bond and connect with its target audience of youthful consumers.
Announcing the news at a glamorous launch event, Nikhil Chaturvedi, Managing Director of Provogue said, “I could not be more proud to welcome Hrithik into the Provogue family. And Hrithik’s suave and charismatic personality epitomizes Provogue’s ideology of fashion.’
—Agencies