Facebook said it is testing augmented reality advertisements on its News Feed ahead of the holiday shopping season in the United States. the company announced at an event in New York City. The feature is in beta phase and Facebook said Sephora, Bobbi Brown, Pottery Barn, Wayfair and some other brands will start testing the new ad concept later this summer and this app can only be seen by the users based in the US.
Facebook says that the feature will allow businesses or brands to integrate AR camera effects directly into the Messenger. Apart from giving a more interactive experience to the users but as of now this feature is yet to roll out globally
The ads will let users virtually interact with different products. The company has already tested AR ads on its Messenger app and said that brands including Asus and Nike saw higher engagement from users who viewed those ads.
The social network said it will also launch video creation kits, which will make it easier for advertisers to create mobile-first video ads.
“We see the video as being the best medium for discovering new products,” and this feature will not only will this make shopping more immersive for consumers, but it’ll also help businesses drive sales Facebook executive Ty Ahmad-Taylor said.
SIASAT NEWS