Exotel, CleverTap partner to provide enhanced SMS-based marketing solutions

New Delhi: CleverTap, a mobile analytics and user engagement platform on Tuesday announced their integration with Exotel’s cloud telephony solution as part of their holistic product offering.
With this partnership, CleverTap’s diverse range of clients can engage with users via SMS in a more timely, personalised, and effective manner.
This further will increase the efficacy of CleverTap’s analytics and segmentation engine, helping clients run multi-channel SMS campaigns to increase user engagement and retention.
“Technology can empower businesses to transform and create a profound impact. The combination of Exotel’s cloud telephony solutions with CleverTap’s next generation mobile engagement platform creates an enhanced user experience which is of significant value to the marketplace today,” said Shivakumar Ganesan, CEO and founder of Exotel.
“It is vital for businesses to have the right technology in place to deliver the best possible user experience and stay one step ahead of the competition. At CleverTap, we adopt a customer-first approach and take into account all the feedback and requests that we receive. Based on their requests, we decided to integrate SMS as a user engagement channel on our platform. This partnership will help our clients run personalised engagement campaigns right from our dynamic platform using push notifications, in-app messages, web notifications, emails, and now SMS as well,” added Kuldeep Dhankar, Head of Business at CleverTap.