Abu Dhabi, June 17: Dubai’s position in the world as a popular shopping destination will again be affirmed today, as the 13th Dubai Summer Surprises (DSS).
DSS is the most famous and longest running summer event in the region, unveils with fun, surprises, attractive prizes and real bargains in 25 malls across Dubai.
This year’s edition will be capped with the presence of leading retail brands from every corner of the globe right here in malls, highlighting the importance of Dubai as the best known and best-loved shopping and lifestyle destinations in the world.
Laila Suhail, CEO of the Dubai Events and Promotions Establishment, told Khaleej Times that this year’s edition is targeting three million visitors in 52 days, outnumbering the 2.2 million visitors recorded in last year’s DSS of 65 days.
A host of entertainment events will be highlighted today with a 12-hour shopping promotion from 10am to 10pm in all participating malls across Dubai. Shoppers will get a Scratch Card for every purchase of Dh500 and the chance to win vouchers to entertainment hotspots like Modhesh World, Aquaplay, Ski Dubai, Magic Planet, Cité’ des Enfants, Soccer Circus Dubai, At The Top (Burj Khalifa Observatory), Cinestar Cinemas, Aquaventure and the Lost Chambers, Dubai Dophinatirum and Wild Wadi Water Park.
This year’s DSS will once again feature Modhesh’s Perfect Party, an interactive show where Modhesh will sing, dance and play games with the audience giving the children another wonderful opportunity for fun learning.
The show will play at the Modhesh Theatre on June 17 at 4pm, 5.30pm, 6.30pm, and 9pm. Modhesh Theatre is a free zone at Modhesh World.
Modhesh World is located at Airport Expo Dubai and is open till August 7. The free zones allow everyone to enjoy the summer within a reasonable budget.
Modhesh World doors are open from 10am to 100pm (Saturday to Wednesday), 10am to midnight (Thursdays), and 3pm to midnight on Fridays. Tickets to the venue are priced at Dh10 for adults and Dh15 for children.
—Agencies