Disha Patani, ONLY launch ‘Denimize the World’

Mumbai: European fashion brand ONLY announced the launch of the second edition of its ‘Denimize the World’ campaign. Echoing the brands sentiments, the campaign was unveiled through an impactful video starring effervescent beauty Disha Patani.

A self-professed ONLY loyalist, the actress, who perfectly captures the essence of the brand, launched the campaign with much fanfare at the brands flagship linking road store.

ONLY, as a brand, is synonymous with all things fashion and denim. The pioneering high street label has been celebrated for establishing innovative styles and fashion that are on par with global trends. With its mission to Denimize the World, ONLY aims to offer the latest denim trends that add a perfect mix of drama, comfort and fashion to your wardrobe. Through its extensive range of options, the brand aspires to begin a denim revolution.

The common love for the brand and the enviable range of denims led to the creation of the ‘Denimize the World’ Campaign video with Disha Patani. The video offers a glimpse into Disha’s life, wherein she asks audiences to step out of their comfort zone and be more, push harder and explore their boundaries.

“I am extremely excited to unveil the ‘Denimize The World’ campaign and to be a part of ONLY’s Denimission. Our aim through this campaign was to bust the common misconception that denims can’t be worn all the time. With a brand like ONLY, that offers the most extensive range of denims, I know that I will always have a comfortable pair for all occasions. I had a great time shooting with the brand again and cannot wait for everyone to see the magic that we have created,” said Disha.

“Denims form the core identity of ONLY. We take pride in offering customers a wide and enviable range of denim options. With every season, we focus on providing customers across the country fashion that is trending, globally relevant and extremely high on comfort. Disha Patani is a style icon who effortlessly embodies ONLY’s core identity. It has been an absolute delight to have her take forward ONLY’s mission to Denimize The World,” added Vineet Gautam, CEO, BESTSELLER India. (NewsVoir)