NEW DELHI: A jewellery advertisement featuring Bollywood actor Amitabh Bachchan with daughter Shweta Bachchan Nanda invites wrath from a bank union.
The bank union termed the much-awaited one-and-a-half minute long TV ad for a Kerala-based jewellery chain came “disgusting” for negative portrayal of bank employees.
All India Bank Officers’ Confederation, even threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement, reported a leading news agency.
Yesterday, Bachchan had tweeted the video of the ad. While posting the ad, he wrote, “Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !!”
T 2870 – Emotional moment for me .. tears welling up every time I see it .. daughters are the BEST !! pic.twitter.com/7Jes2GDPBo
— Amitabh Bachchan (@SrBachchan) July 17, 2018
The actor faces condemnation from online users as soon as he post the video. Here are some tweets:
Sir I respect u alot but in this advertisement u r destroying a image of banker who work so hard to serve people of country,banks or bankers are the trusted brand not the #kalyanjewllers @RaghuramRRajan @ndtv @abpnewstv
— Jaidev (@JaidevPeepra) July 18, 2018
One user wrote, “shame on You for portraying bad image of bankers.. in the Ad… You have completely sold ur soul to corporates of india ignoring the sentiments of Bankers.”
@SrBachchan shame on You for portraying bad image of bankers.. in the Ad… You have completely sold ur soul to corporates of india ignoring the sentiments of Bankers….#bank
— Newton Bank Kumar (@idesibanda) July 18, 2018
Another user disparagingly wrote, “He has already sold his soul.”
https://twitter.com/rk69_96/status/1019579251949854721
To promote Kalyan jewellers n ur daughter,@SrBachchan has downgraded bankers image.first there are SR citizen kiosks,no line for them,privilege banking for Sr citizens.
Atleast for some money dnt demean bankers.ironically u promoted some bank in past commercial ads too— Sakshi J Kapoor (@SakshikapoorDun) July 18, 2018
To show the daughter sentiments… @SrBachchan you have no right to portray image of bankers in this wrong way… bankers most trusted above ur kalyan jewellers… And they speak politely.. not the way you shown bankers yelling on pensioners.. we serve india.. not u fake hero.
— Newton Bank Kumar (@idesibanda) July 18, 2018
https://twitter.com/RaghuramRRajan/status/1019545562352218114