New Delhi, March 29: The online medium is abuzz with a large number of cricket lovers flocking to the digital world for live updates and match results of the World Cup.
The biggest tournament of cricket caused a surge in visitation to cricket websites in the country as fans glued to internet for latest updates, reveals a new study.
ComScore, a digital marketing intelligence platform, noted that the sites reached their highest volume of traffic for the month during the week ended March 13.
“The Internet continues to play an increasingly important role in sports tournaments across the globe as fans turn to the web for real-time updates, results and live-streaming of matches,” said Joe Nguyen, comScore vice president for Southeast Asia.
-Agencies