UP: Cows to get glamour quotient after Yogi ropes in ‘Dreamgirl’

Lucknow: The ‘Cows’ in Yogi ruled State UP will now get a Bollywood glamour quotient apart from Rs 647 crore allocation in the budget sources said.

The Adityanath government have roped in yesteryear’s Bollywood ‘Dreamgirl’ and current BJP MP from Mathura, Hema Malini, as the brand ambassador of UP Gau Seva Aayog for its cow campaign.

UP Gau Seva Aayog which is an autonomous body with an advisory role approached BJP MP for the cow campaign, to which the sources, claim she has agreed to.

Hema Malini has also sent her approval letter accepting the offer to the then chairman of Gau Seva Aayog, Rajiv Gupta.

Hema’s letter stated: “As cattle and their byproducts are of great value, not only in religious perspective but in other ways as well, I accept the offer to make a difference to their lives by accepting to become the voice in your public relations material and TVC releases.”