Cow urine: Baba Ramdev woos Muslims for Patanjali’s sales

NEW DELHI: Patanjali Ayurved, promoted by yoga guru Ramdev, had clocked a turnover of Rs 10,561 crore in the financial year ended March 31, 2017.

The Haridwar-based FMCG firm in order to achieve its ambitious target is reaching more consumers across the country and also targeting Muslim community.

Addressing a packed audience at Delhiā€™s Constitution Club, the Yoga guru clarified that it uses cow urine only in five products.

According to the beliefs of Muslims, cow’s urine considered ‘haram’ (forbidden) in Islam and that products of Patanjali were made by using cow urine as a key ingredient therefore it should not be used.

Baba Ramdev denied charged that all Patanjali products have cow urine in them and clarified that only five ayurvedic and herbal products have cow urine and it is clearly mentioned in the ingredients list of the products.

He called it to be a conspiracy to misguide and confuse crores of Muslims of the country who want to use affordable and pure Patanjali products.

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The company to achieve its target is in the process of setting up mega production units at several places, including Noida, Nagpur, and Indore, which would take its production capacity to Rs 60,000 crore from the existing Rs 35,000 crore.

“Our Noida facility would have a production capacity of Rs 20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs 5,000 crore,” he added.

The company is also strengthening its distribution network to reach more consumers across the country.”We would double our distributors’ network to 12,000 from the present 6,000,” Ramdev said.

With PTI inputs