Mumbai, January 27: Press screenings for about-to-be-released films isn’t a new phenomenon. For years, media has been shown Bollywood films in advance so that they can roll out reviews to coincide with the theatrical release. However, majority of these press screenings are metro centric and happen primarily in Mumbai and Delhi. For his film RANN though, Ram Gopal Varma is creating history by organizing special screenings of the film across the country for media a day before the release of the film.
Says Ramu, “Instead of holding just a press screening for a few entertainment related media people in Mumbai, we have decided to arrange special screenings for the entire media fraternity of the country. These shows will be organized in all media centers in respective theatres across the country on the evening of January 28th. We would soon be sending out other details and invites to all concerned.”
—Agencies