New Delhi, September 29: Burger King slashes prices of quarter-pound double cheeseburger. We have got some good news for you all. Burger King has finally slashed prices for Quarter-Pound Double cheeseburger. Come mid October and the mouthwatering cheeseburger will be sold For only $1.
The sagging sales of many a restaurant and retail chains of food companies has forced them to resort to slashing prices of their many top selling items to attract more footfalls and higher sales.
They are yet to see a glimmer of hope as sales have refused to increase despite all claims of politicians/ economists that recession is ending.
Burger King Corp. in July also distributed coupons for a $1 double cheeseburger after franchisees reportedly rejected proposals to feature the sandwich at that price on their menus.
The franchisor had said it would focus marketing efforts on its $1 Whopper Jr. sandwich in August and September. During that time, the chain said it would distribute direct-mail coupon books, which include the $1 double cheeseburger offer, to 80 million U.S. households.
“Burger King Corp. remains fully focused on its value offerings and delivering value for the money to its guests,” the company said in a statement.
Burger King franchisees had rejected a plan by the franchisor to sell the double cheeseburger for $1 for four months and a later proposal for a six-week promotion, according to Dow Jones reports. The reports cited franchisees who voiced concerns that a $1 double cheeseburger would hurt margins and potentially lead customers to trade down from higher-priced products.
—Agencies