Bring in eternal prosperity, good-luck with ‘Pure Platinum’ this Akshaya Tritiya

New Delhi [India]: Akshaya Tritiya is one of the most auspicious days in the Indian calendar. Considered to be an extremely favorable day for new beginnings, Akshaya Tritiya or Akha Teej is often celebrated by people buying precious jewellery, to bring in further prosperity to their lives.

Akshaya means ‘eternal’ or which never diminishes, hence the buying or gifting of a pure and eternal metal like platinum is considered to bring the buyer or receiver divine luck.

According to one of India’s most prominent astrologers Pandit Kaliyur Narayan Akshaya Tritya is best celebrated in white. This year, Akshaya Tritiya is on the 28th of April, coinciding with the Shukla Paksha pooja that makes the color white especially auspicious for the occasion. It is believed that on this day ‘white’ is propitious and of special significance as it symbolizes purity.

Therefore, on this day, Pandit Kaliyur Narayan recommends that the entire ceremony at home should be completed in white, from wearing fresh white clothes, to offering white payasam for prasadam and using white jasmine flowers, kolam and white vessels for the puja.

According to the learned pandit, eternal white platinum is the ideal choice to bring in the celebrations of auspicious Akshaya Tritiya. He believes that buying or gifting the precious platinum brings good luck that lasts for an eternity, as it gives one access to positive energies of Mercury and Venus and therefore bestows upon them, prosperity, power and blessings of God.

“White is auspicious on Akshaya Tritiya. But only what is truly eternal itself, will bring eternal prosperity. That is why platinum is indeed the blessed metal for Akshaya Tritiya,” said Astrologer Pandit Kaliyur Narayan.

Platinum is a naturally occurring luminescent white metal that is 95 percent pure in jewellery. All authentic platinum jewellery in India comes with a quality assurance card and bears the purity hallmark of “Pt 950” stamped inside the piece. Therefore, platinum jewellery makes for an ideal choice to purchase on this special occasion.

This year, let blessings of happiness and prosperity shine on you and your loved ones with an exquisite range of platinum jewellery that includes beautifully crafted deity pendants of Lord Ganesha and Goddess Laxmi, to gracefully crafted pendants, chains, earrings, bangles and necklaces, to distinct chains and stylish bracelets for men.

Price- platinum jewellery starts at range of Rs.10000 to 12000 onwards, depending on the size, weight of the metal, number and quality of diamonds used the cost would increase.

Availability- leading retailers have a platinum counter at their stores. Please visit to get additional information on designs and locate a platinum authorised retailer.

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its quality assurance scheme.

Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme. (ANI)