#BoycottSurfExcel trends after ad on Hindu-Muslim

NEW DELHI: Hindustan Unilever’s new advertisement for Surf Excel is under-fire and has evoked an extreme reaction from some Hindutva supporters.

Angry with this Holi-themed advertisement for a detergent, right-wingers want to #BoycottSurfExcel and #BoycottHULproducts and succeeded in trending. .

Many accused the ad promotes “love jihad”, the conspiracy theory floated by Hindutva supporters.

[also_read url=”https://www.siasat.com/news/whats-surf-excels-new-ad-hindu-muslim-all-about-1474740/”]What’s this Surf Excel’s new ad on Hindu-Muslim is all about?[/also_read]

Here are some tweets:


Of course, #BoycottSurfExcel remained a top trend on Twitter but not everyone bought into this blind outrage.

The Surf Excel ad titled “Rang Laaye Sang” — (Colours brings us together) features a young Hindu girl protecting her young Muslim friend who needs a bicycle ride to a nearby mosque.