Mumbai, March 18: The Motion Picture Association of America launched an anti-piracy coalition with the Indian film industry and Hollywood studios today, in a bid to tackle the ever increasing problem of piracy in India.
The coalition which was launched by MPPA Chairman, Dan Glickman, at the FICCI FRAMES global convention here, would target all forms of piracy, both physical and online.
Quoting a 2008 KPMG report, Glickman said the piracy rate in the Indian film industry was 60 per cent and amounting to USD 959-million.
According to him, there was a pressing need for a strong legislative and enforcement response to tackle the issue of copyright theft.
–Agencies