Bangalore, August 26: Birla Sun Life Insurance (BSLI) today announced that cricketers Virender Sehwag, Yuvraj Singh, Suresh Raina and Rohit Sharma would be brand ambassadors of the company.
The four cricketers were present at a press conference here, where company officials said the partnership would kick off with the launch of BSLI’s first campaign for its “Wealth with Protection Solutions” category.
The campaign revolves around the need to start providing for one’s future while in good times.
“…Birla Sun Life Insurance provides ‘Wealth with Protection Solutions’ for its consumers to help them navigate through the ups and downs in life with confidence”, Ajay Kakar, Chief Marketing Officer-Financial Services, Aditya Birla Group, of which BSLI is a part, said.
—Agencies