New Delhi [India]: Celebrating the many facets of Fearless India, Star Bharat, Star India’s new initiative, unveils a content line up with strong, rooted icons and differentiated programming that is in line with the brand’s philosophy of “Bhula ke darr, kuch alag kar”.
Star Bharat will go on air from August 28, 6 pm onwards.
# Om Shanti Om: For the first time on Indian television, a channel will celebrate the essence of devotional music with a contemporary twist. A devotional music reality show where tradition meets trendy, creating ‘trenditional’ music. The show will depict the musical journey of 14 voices that will give a contemporary touch to devotional songs and unify audiences across the country with their renditions. Produced by Colosceum, the show will mark the debut of Swami Baba Ramdev on television as the maha judge. While the esteemed panel of judges will include Bollywood sensation Sonakshi Sinha, singer and music director Shekhar Ravjiani, and singer Kanika Kapoor.
# Kya Haal Mr. Panchaal? -1 Saas. 1 Son. 5 Brides. Boon or bane? Kya Haal Mr. Panchaal? is a comedy of errors where a mother’s quest for the perfect bride lands her with five. See how a desperate mother’s prayer for the ‘perfect’ bride with five essential qualities gets answered in the form of 5 women with 5 different qualities. What follows is a series of funny events. Sometimes getting more than what you ask for can be a curse! Created in association with Optimystix, ‘Kya Haal Mr. Panchal?’ is a rib-tickling comedy starring Kanchan Gupta as the saas and Manindar Singh as the son.
# Nimki Mukhiya- Set in Bihar this is a story of a village that has been ruled by men for years. Women here are confined mostly to being home makers. But a wind of change is about to set in. Call it opportunity or sheer luck, for the first time ever the state will witness something extraordinary. A naïve and bubbly young girl, Nimki, who loves to day dream and is unaware of the world outside her house, is about to take on the responsibility of her village and become the Mukhiya. The show is a journey of self realization that power to change oneself as well as the environment we live lies within. Nimki’s unexpected position as the Mukhiya gives a comical twist to situations.
# Saam Daam Dand Bhed- Saam Daam Dand Bhed is the personal journey of Vijay Namdhari, played by Bhanu Uday, a high-potential but misguided youth who doesn’t know what he wants from life. This family drama, based in a fictitious town in India, is produced by Shakuntalam Telefilms. When a storm shatters his life, Vijay finally finds the courage to fight back and protect his family. The show will trace his transformation from a carefree youngster into a political leader, who becomes the inspiration to many.
# Ayushman Bhav- Set against the backdrop of Mathura, Ayushman Bhav is a gripping story of Krish. The show depicts the poignant tale of an eight-year-old boy whose childhood is not as simple as others’. Like other children his age, Krish plays with toys and games but he also harbors a burning desire to seek justice for the wrong doings in his past life. Produced by White Horse International, the revenge drama stars popular child artist Ricky Patel as the lead and Avinash Sachdeva, Megha Gupta, and Manish Goel as cast members.
Star Bharat’s launch campaign ‘Mat kar’ is based on a simple yet powerful insight on how we unknowingly allow different kinds of fears to creep into our minds and how these fears end up in stopping us from pursuing our dreams.
‘Mat kar’, an oft repeated phrase in Indian society refers to a pull-back factor- pulling back from free flowing fun, nurturing a dream, making a life choice or simply following one’s instincts. The film, conceptualized by Star India’s creative team and directed by Shimit Amin of ‘Chak De’ fame, takes us through various scenarios, some significant and some apparently not so, all of which play on fear. Star Bharat’s answer to “Mat kar” leading to fear is a resounding ‘Bhula de darr’. (ANI)