The fourth ‘Annual National Beautiful Witch Contest’ was won by a 39-year-old housewife from Aichi Prefecture.
The contest held in Japan, which allows women over 35 that possess an almost “magical beauty untouched by age” to participate in the “Beautiful Witches” category, was won by Mayumi Nishimura who took home the top prize in a Halloween-themed pageant, Rocket News24 reported.
Nishimura came out ahead of the 19 other finalists and 2,400 applicants, many of which were professional models.
The Japanese magazine Bisuto coined the phrase “Beautiful Witch” in 2009 to bring attention to the fashionable women over 35 whose might feel overshadowed by younger models and the preference for youth in the industry. (ANI)