New Delhi: Soon-to-be-launched Arnab Goswami’s Republic Bharat triggered competition among Hindi news channels. Zee Media decided to promote Zee Hindustan. After a full-page advertisement in Hindustan Times, Zee went a step ahead and put up a provocative hoarding near the office of Mr. Ravish Kumar.
The content of the hoarding is “Ravish ka Time ab nahi raha Prime”. It was referring to Ravish’s popular Prime Time debate show.
Earlier, in the full-page advertisement, Zee Hindustan targeted Mr. Arnab Goswami, Mr. Rajat and Ms. Anjana. The content of the advertisement was, ” Arnab ki debate ab kaun sunega. Anjana ki zarurat thi sirf kal tak. India mai ab Rajat ki adalat band”.
Reacting on the hoarding, Suparna Singh, the CEO of NDTV tweeted, “Thanks for the @ravishndtv shoutout, Zee. We think he owns Prime Time too (Mon-Fri 9 pm).”
— Suparna Singh (@Suparna_Singh) January 9, 2019
This will go down in History as epic outdoor marketing fail. 🙂
— Danish Manzoor | Physical Distancing (@TellDM) January 9, 2019
According to the report published in Jantaka Reporter, Hindi news channel is likely to face competition after Goswami launches its Hindi channel, Republic Bharat. He has already started hiring talented people from other news channels.