Apps that win at localization

New Delhi: Localisation of an app is needed for addressing audiences located around the globe. People have different cultures, taste, languages, and it is imperative to take into account all of these criteria as one user who decides to download the app might be not interested in the same features or understand the same language as the other.

Here are top apps that are attracting users every day because of their localised features:

LiveMe: Developed and launched by Cheetah Mobile, the makers of popular utility apps such as Clean Master, CM Security and Battery Doctor; is a live broadcasting app and streaming platform that allows users to communicate with each other and social influencers ‘live’.

It provides its users a range of localised features like interactive stickers, face-mapping technology and exchange of digital gifts such as unique emoticons.

Gaana: This app has various unique and innovative features, including original content programming with top celebrities like Shankar Mahadevan, Asha Bhonsle, Ashish Vidyarthi, among others. It provides local music integration and has a presence in nine languages.

This localisation enhances consumer experience driving a positive word of mouth to draw millennial users to the app.

Hike: Hike Messenger is an instant messaging service provider that lets users share text messages, graphical stickers, emoticons, images, videos, audios, documents, voice messages, contacts and users’ location with their friends and close ones.

To gain more consumers from local India, it launched itself in different Indian languages and introduced localised sticker sets in 40 languages which now contribute more than 30 percent of the traffic on the app.

BetterButter: This is India’s largest social discovery platform for cooking. Hosting nearly 70,000+ recipes, it lets people enjoy the incredible variety and flavor in the Indian ‘ghar ka khana’. The platform carries the best and most popular recipes stretching from regional specialties of India to global cuisine from 16 different countries.

It has localised itself through bringing recipes in English, Hindi, and Tamil and plans to expand to Marathi very soon. The platform is fast establishing itself as a storehouse of cooking knowledge for people from across the length and breadth of India. (ANI)