Apple media event September 10, 2016 by arshad SAN FRANCISCO, SEP 8 :- Apple Inc. COO Jeff Williams discusses the Apple Watch Series 2 during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS-14R SAN FRANCISCO, SEP 8 :- Nintendo Creative Fellow Shigeru Miyamoto stands next to the Super Mario character during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS-13R Nintendo Creative Fellow Shigeru Miyamoto stands next to the Super Mario character during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS