Amitabh brand ambassador for Max New York

New Delhi, August 31: Life insurance firm Max New York Life on Monday announced the appointment of actor Amitabh Bachchan as the brand ambassador for Max Vijay, a product targeted at the poorer sections of society.

“Max Vijay is a unique product that has been designed keeping in mind the savings and protection needs of the common people,” the company said in a statement.

—Agencies