The ALS Association has given up their effort to trademark the both “ice bucket challenge”, and the ” ALS Ice Bucket Challenge”.
After receiving criticism, the Association announced on its Facebook page that they have decided to withdraw both applications and acknowledged people’s concerns over any one group owning those phrases, the Verge reported.
They added that they had filed for the trademarks in good faith as a measure to protect the Ice Bucket Challenge from misuse but have planned to drop the trademark applications.
The ALS Association also thanked those who took on the challenge for their generosity and enthusiasm and donations to ALS charities, which have exceeded100 million dollars. (ANI)