Alia Bhatt becomes face of online jewellery platform

New Delhi [India]: At a young age, Bollywood actor Alia Bhatt has proved that her name cannot be omitted when it comes to fashion sense.

With an aim to target young shoppers, the 24-year-old has been roped in to endorse an online jewellery platform.

Thrilled about her first jewellery brand association, the ‘ Dear Zindagi’ star said, “I’m quite excited to be part of’s journey. The brand complements my personal style beautifully as it is contemporary, elegant and offers a fantastic range of eclectic designs for every occasion.”

Speaking on the association, Gaurav Singh Kushwaha, Founder and CEO, said, “We are delighted to have her as the face of brand. A young icon like Alia can help connect with our core audience and enable exponential growth.” (ANI)